2026 - Buyer - Application Form

Before you go any further, there’s a few things you need to know:

Each accepted buyer attending PURE pays a non-refundable Community Fee of £499. A portion of this goes straight to our charity partner, Education For All (EFA), who are helping empower girls and young women in remote areas of Morocco via access to education.

Included in that price, you’ll get the full PURE experience, which includes:

- Up to 45 pre-scheduled appointments (each 20 minutes long) with the industry’s finest suppliers - that’s three more meetings than ever before

- A four night stay in one of our handpicked partner hotels in Marrakech

- A ticket to Open House, our thought leadership festival

- Entry to three iconic PURE parties

- Exclusive access to the Pre & Post PURE Tours, offered by a selection of the very best exhibitors in the global community

- Entry to the coveted PURE Awards & if shortlisted an invite to Innovation Lab

- Option to attend our annual Community Project

- Three curated networking lunches with industry leaders

- Organised transfers throughout the event

Help us and the PURE community get to know you a bit better. We’ll use this information when reviewing your application, to see if you’ll be a good fit for the show.

Remember, if you are accepted, the information you provide will form your company profile which will be showcased to exhibitors when they are choosing who they would prefer to meet with at the show.

We offer additional delegate badges to purchase so that you have someone to support you with your meetings and maximise networking reach across the show. All additional delegates will have access to the full PURE experience, excluding hosted accommodation.

If you were accepted to PURE would you like to bring a colleague with you? 

Please provide at least three companies from the PURE Guest List that you have worked with, so we can contact them for a reference. Where possible, choose companies from three different continents to showcase your global reach. Just providing the company name and region is fine, we’ll handle the rest.

Please note, some operators and hotel groups (such as Belmond and A&K) can take a while to revert since they are chosen by lots of applicants, so where possible do try to select independent hotels or name the specific hotel that you are referring to if it is part of a group.

Important: If at any point you wish to withdraw your application, please let us know before we send you an acceptance email.  

Please only submit this application if you are able to commit to the dates of the show (7 - 10 September 2026 with departure on 11 September), as cancellation upon acceptance of your application will incur an administration fee of £250, as per our Terms & Conditions.

If you have any queries or concerns regarding the application process, please visit the buyer FAQ page.