2026 BUYER APPLICATION FORM

 

We’re excited that you want to join us in Marrakech for PURE 2026! The world’s leading experiential travel community will gather for a week of meaningful business, inspiring ideas, and unforgettable events.

 

Let’s get to it! This form will take you around 10 minutes to complete. It will consist of three parts:

1. Create your PURE 2026 account. Please use the details of the person you’d like to attend PURE.

2. Share details about you and your business to build a company profile - if you’re accepted, this information will be visible to PURE exhibitors, so be as clear and thorough as possible!

3. Give us three or more references, so we can check you’re a great fit for our community.

Remember that by ‘signing’ on the last page of this form, you are committing to participate in PURE 2026 if your application is successful, as per our terms and conditions.

 

READ ME: Are you ready to commit to completing this form in one go? If you don’t finish the form and click submit at the end, you’ll need to wait 24 hours before beginning again.

Account Details

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Please choose the record with your current or most recent information:

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THE PURE EXPERIENCE

 

Before you go any further, there’s a few things you need to know:

 

Each accepted buyer attending PURE pays a non-refundable Community Fee of £499. A portion of this goes straight to our charity partner, Education For All (EFA), who are helping empower girls and young women in remote areas of Morocco via access to education.

 

Included in that price, you’ll get the full PURE experience, which includes:

 

- Up to 45 pre-scheduled appointments (each 20 minutes long) with the industry’s finest suppliers - that’s three more meetings than ever before

- A four night stay in one of our handpicked partner hotels in Marrakech

- A ticket to Open House, our thought leadership festival

- Entry to three iconic PURE parties

- Exclusive access to the Pre & Post PURE Tours, offered by a selection of the very best exhibitors in the global community

- Entry to the coveted PURE Awards & if shortlisted an invite to Innovation Lab

- Option to attend our annual Community Project

- Three curated networking lunches with industry leaders

- Organised transfers throughout the event

 

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THE PRACTICAL STUFF

 

 

COMPANY INFORMATION

     

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YOUR PURE PROFILE

 

Help us and the PURE community get to know you a bit better. We’ll use this information when reviewing your application, to see if you’ll be a good fit for the show.

Company Description

This should be a short summary of the most important and interesting aspects of your company, and the ways in which you Change Worlds. If your application is accepted, the PURE exhibitors will read this to help them decide whether they'd like to meet you or not. Please keep your description to a maximum of 50 words. Anything longer will be cut off.

Which category best describes your business?*
If you have a host agency, please specify which one:
What is your purchasing authority within your company?*
What year was your business founded?*
How many employees are there in your company?*
What was your company's annual turnover for the last financial year? If you are an independent contractor, please indicate YOUR annual sales figure not that of the whole host agency.*
What percentage of your business is 5*?*
What percentage of your business would you describe as truly experiential?*
What do your clients spend (on average) per night?*
Please list all the relevant travel industry affiliations you have. Please check all that apply or specify in the 'Other' box underneath
Which, if any, other travel industry trade shows do you plan to attend in the next year?
Which are the top three destinations for your clients right now?*
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WHAT ARE YOU LOOKING FOR?

 

Remember, if you are accepted, the information you provide will form your company profile which will be showcased to exhibitors when they are choosing who they would prefer to meet with at the show.

In which geographical regions are you interested in sourcing experiential travel products and services? Please select at least four, or as many as necessary*
Please tell us which products you are interested in sourcing from exhibitors attending PURE. Please select at least four, or as many as necessary.*
Please tell us which PURE category of exhibitors you would like to meet with. Please select at least four, or as many as necessary.*
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ADDITIONAL DELEGATES

 

We offer additional delegate badges to purchase so that you have someone to support you with your meetings and maximise networking reach across the show. All additional delegates will have access to the full PURE experience, excluding hosted accommodation.

 

If you were accepted to PURE would you like to bring a colleague with you? 

 

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YOUR REFERENCES

 

Please provide at least three companies from the PURE Guest List that you have worked with, so we can contact them for a reference. Where possible, choose companies from three different continents to showcase your global reach. Just providing the company name and region is fine, we’ll handle the rest.

 

Please note, some operators and hotel groups (such as Belmond and A&K) can take a while to revert since they are chosen by lots of applicants, so where possible do try to select independent hotels or name the specific hotel that you are referring to if it is part of a group.

Would this be your first time attending PURE?
Tell us what your business is doing to Change Worlds and why you think you’d be a good fit for PURE? Please keep your answer to 100 words maximum.
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TERMS & CONDITIONS
Please tick the box below to confirm that you have read and understood the Terms and Conditions of this contract.

You can find our Terms and Conditions here. 

If your application is successful, you’ll need to pay your Community Fee of £499 plus credit card fee, a portion of which goes straight to our charity partner, Education For All (EFA), helping girls and young women finish their education in Morocco.

You can find This is Beyond's privacy policy here.

Important: If at any point you wish to withdraw your application, please let us know before we send you an acceptance email.  

Please only submit this application if you are able to commit to the dates of the show (7 - 10 September 2026 with departure on 11 September), as cancellation upon acceptance of your application will incur an administration fee of £250, as per our Terms & Conditions.

 

If you have any queries or concerns regarding the application process, please visit the buyer FAQ page.

 

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YOUR PROFILE SUMMARY

 

Thanks for submitting your information; below is a summary of your PURE 2026 profile. If your application is successful, this will be viewed by the PURE exhibitors when they are making appointment preferences.

So that you get the most out of PURE we ask that you triple check you are happy with everything you have submitted. If you wish to make any changes, simply click 'Edit'.

Once you are completely happy with your answers, click 'DETAILS ARE CORRECT, SUBMIT' to save your profile. You will not be able to return to edit after that. 

Please note, if you do not click 'DETAILS ARE CORRECT, SUBMIT' we will not receive your information.

 

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APPLICATION FORM COMPLETE

 

Thank you for completing your PURE 2026 application form.

What's next?

  • Our team will review your application and contact the references you provided if appropriate.

  • We will update you on the status of your application via email, but please be patient as we receive a huge number of applications every week.

Until then, keep an eye on PURE’s website for all the latest information about this year’s show.

 

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