SET 2025 BUYER APPLICATION

  

SET is the world’s first community and event dedicated purely to entertainment travel. 

From music to film, TV to pro-sports, gaming and more, SET unites 700+  handpicked entertainment pros – like you – from every vertical, each year. There, you’ll make connections with the seasoned travel and hospitality brands who specialise in supplying  A-list experiences for your clients.

So if your day job involves booking and coordinating travel for an entertainment brand, or you work in the industry directly – as a publicist, tour manager, personal assistant or similar – you’re exactly who we’re looking for.

Scroll down to tell us why you’d love to be at SET this November. 

We’ll then vet your application and will be in touch shortly to discuss your next steps. 

Remember that by ‘signing’ on the last page of this form, you are committing to participate in SET 2025 should your application be successful, as per our Terms & Conditions.

Questions? Drop us a line at settheshow@thisisbeyond.com.

 

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YOUR COMPANY DETAILS

    

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ABOUT YOU

Here’s where you tell us all about yourself. Who do you book travel for? What area of entertainment do you service? What are you looking to gain from attending SET? 

If your application is accepted, the info you provide here will help us pair you with the suppliers best suited to meeting your needs so your appointments pack a punch at SET 2025.

What are you most looking to get out of SET 2025?
What is the primary sector of entertainment you book travel for?
Which other sectors of entertainment do you coordinate travel for?
What is your travel purchasing authority within your company?
How many clients do you (or agents directly reporting to you) organise travel for?
What is your clients' average night spend on accommodation in USD?
What percentage of your hotel bookings are for 4 star hotels or higher?
What percentage of your bookings are confirmed for suites?
What percentage of your bookings are confirmed in villas and / or serviced apartments/accommodation?
What types of destinations do you primarily book travel into?
Which of the following exhibitor categories are you interested in meeting with at SET?
On average, how many groups (10 or more guest rooms) do you or your team book per year?
What is the average or typical size group you book?
How much total revenue in USD (transient or individual bookings and group bookings) did you (and the agents reporting to you) book into hotels, in the last 12 months?
How much total revenue in USD, did you (and the agents reporting into you) book into non-accommodation suppliers (for example, air, ground transportation etc), over the last 12 months?
Please select countries you are interested in meeting travel suppliers from at SET:
Please select the US States you are interested in meeting travel suppliers from at SET:
What other trade shows do you attend for the entertainment sector? Please choose as many as applicable:
Which industry affiliations are you a member of? Please choose as many as applicable:
What kind of travel requests are you receiving for 2025?
What are the THREE most important criteria to your clients / travellers when booking? Please select a maximum of three:
What services are a requirement for the majority of people you book travel for:
What are the top three cities and/or destinations you have booked travel into, or are currently receiving requests for/booking in 2025? Please also note the spend in each destination:
Give an example of a recent entertainment booking you have worked on. Please provide as many details as you are at liberty to share – including rate, number of rooms, guest details, riders or special requests – and how the booking went.

Please rest assured any information you provide is strictly confidential and will be treated with the utmost discretion.

How long have you been on the scene? Let us know what year your business was founded and/or when you started working in the industry.
How long has your business been working with entertainment clients?
How frequently do you have entertainment guests booking with you?
Do you have a dedicated staff member available 24 hours a day to respond to entertainment client requests or needs?
In your current role, what percentage of your time do you spend coordinating travel?
Are you typically travelling with the people you book travel for or do you coordinate remotely?
What makes you exceptional at doing entertainment travel?
What do you find the most challenging aspect in booking entertainment travel?
Profile Description

 

Want to maximise every minute of your time on SET? Sure you do.

To make sure you receive the best meeting requests tailored to your biz, include as much detail as possible in your profile below – the more, the better.

Should your application be successful, this information will automatically be loaded in our Appointment System, visible by suppliers attending SET 2025.

We invite you to include in your description:

  • The types of clients you serve
  • A brief description of the entertainment verticals you primarily look after
  • The services you provide to your clients
  • The overall annual travel spend you're responsible for

Please limit this to 250 words max (1,600 characters, including spaces):

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SET, THE PREGRAME
Tuesday 11 November 2025

You’re already in New Orleans. An additional day of SET, for no extra charge? It’s a no-brainer. Join a vetted group of 100 entertainment travel pros for an extra day of intimate networking, including: 

 

  • Expert-led educational sessions to supercharge your biz
  • Collaborate peer-to-peer to have your say – and set new industry best practices for entertainment and travel
  • A NOLA-style bash at an exclusive venue

 

Taking place on Tuesday 11 November, The Pregame is the ultimate warm-up for the main event. It’s reserved for just 100 entertainment bookers and suppliers – the most productive way to make intimate connections pre-SET, and continue the conversation all week long.

 

The Pregame is free to attend, with no additional fees required except for accommodation - you can read our T&Cs here.

 

Spots are limited and available on a first-come, first-served basis. Once you’ve registered, a team member will reach out to confirm your participation in The Pregame.

 

 

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READ ME: You’re part of SET’s hosted buyer programme – so we’ll cover your accommodation for SET for either:
- 2 nights (12th-14th November) if coming from North America or
- 3 nights (11th-14th November) if you’re joining us from the rest of the world.


In order to attend SET: The Pregame, you may need to purchase an additional night at one of our partner hotels, depending on your arrival date in New Orleans.

 

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REFERENCES

Please provide 3 industry references from entertainment travel suppliers that you have recently worked with. Please include suppliers you have confirmed or are confirming bookings with for 2025.

Alternatively, please provide references of suppliers that you worked with in 2024.

 

 

Reference 1
Buyer Reference 1 First Name
Buyer Reference 1 Last Name
Buyer Reference 1 Company
Buyer Reference 1 Job Title
Buyer Reference 1 Email
Reference 2
Buyer Reference 2 First Name
Buyer Reference 2 Last Name
Buyer Reference 2 Company
Buyer Reference 2 Job Title
Buyer Reference 2 Email
Reference 3
Buyer Reference 3 First Name
Buyer Reference 3 Last Name
Buyer Reference 3 Company
Buyer Reference 3 Job Title
Buyer Reference 3 Email
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SUPPORTING ROLES (AKA ADDITIONAL DELEGATE BADGES)

We know you have a hectic schedule – so why not divide and conquer by bringing a colleague to SET? For £1,499, you can bring an additional member of your team to the show, so you can tag-team meetings and keep up with your clients' demands during appointment hours*.

Please note that each badge is nominative and exclusively reserved for senior decision-makers only (not junior representatives.) It cannot be transferred to another person during SET.

Add an Additional Delegate Badge to your registration for £1,499**.

 

*Please note: Each Additional Delegate registration is subject to the SET team’s approval. Additional Delegate Badges do not provide an extra track of appointments.

**Please note that State and Local Sales Tax @10% will be levied on the service.

 

Please select your Additional Delegate Badge:
1,499.00
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CONTRACT AGREEMENT

By submitting this form you are agreeing to participate in SET 2025 and are bound by these Terms & Conditions.

 

Cancellation Policy
  • Cancellation 101 days (inclusive) prior to the start date of the show: No cancellation fee
  • Cancellation between 100 days and 45 days (inclusive) prior to the start date of the show: GBP £500 cancellation fee
  • Cancellation between 44 days and 15 days (inclusive) prior to the start date of the show: GBP £750 cancellation fee
  • Cancellation 14 days prior to the start date of the show and if NO SHOW: GBP £1,000 cancellation fee

Please confirm you have read and agreed to the terms & conditions of your contract.

Please type your last name to sign your contract:

You can find This is Beyond's privacy policy here.

 

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VERIFY OR EDIT

 

Please take a moment to check that the details below are correct, before confirming and submitting your agreed contract.

Please ensure you scroll to the bottom of the page and click 'Submit', to finalise your application for SET 2025.

 

If you have any questions, please contact settheshow@thisisbeyond.com.

 

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APPLICATION CONFIRMATION

 

Thanks for completing your application form for SET 2025! 

Remember: your application is subject to the SET team’s approval prior to confirmation.

A member of our team will be in touch with you soon to discuss your potential attendance at SET 2025.

In the meantime, be sure to block the following dates in your calendar: 

 

Tuesday 11 November AND Wednesday 12 November 2025: Arrivals into New Orleans

Wednesday 12 November - Friday 14 November 2025: SET 2025 

Friday 15 November 2025 - from 5:30PM onwards: Departures from New Orleans

 

Questions? Drop us a line at settheshow@thisisbeyond.com.

 

Speak soon,

Zahava

 

Zahava Abend

Co-Founder & Director, SET

Director, L.E/Miami

This is Beyond

thisisbeyond.com

E: zahava@thisisbeyond.com 

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