BUYER APPLICATION FORM

 

We’re on the hunt for exceptional travel designers from emerging and established markets who stand apart from the crowd, creating tailor made itineraries that showcase the unique stories coming out of Africa and connect global travellers to inspiring, bold and unexpected experiences. If you are passionate about Africa, focus on sending your clients to the magical continent and think you’ve got what it takes to join our 2026 tribe, we want to hear from you! 

This form should take about 10 minutes to complete and includes three steps:

1.Complete the following application form by creating a new We Are Africa 2026 account. 

2.Share details about you and your business to build a company profile - this will be visible to We Are Africa exhibitors once you have been approved.

3.Submit your application. Completion of this form does not guarantee your place at We Are Africa, but will enable us to follow up with you to discuss your application.

 

Should your application be successful, you are committing to participate in We Are Africa 2026 as per our terms and conditions and this will become your contract.

Account Details

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  • >Sign in with your new We Are Africa 2026 account
  • Create a We Are Africa 2026 application account
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If you have any questions about this form or about attending We Are Africa, please contact the We Are Africa team.

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YOUR DETAILS

Kindly share all the key details we’ll need to help ensure your We Are Africa experience runs seamlessly.

 

COMPANY DETAILS

This information will be available to exhibitors when they are choosing their appointment preferences.

 

If you are not located in the same city as your company or office, where are you located?
If you are not located in the same country as your company or office, where are you located?
If you have a host agency, please specify which one:
Please specify your IATA Number:
Please indicate your relevant travel industry affiliations:
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ABOUT YOUR COMPANY

Please give us a detailed description of your company – this will be available to exhibitors when they are choosing their appointment preferences.

Company description
What year was your company created?
Which category best describes your company?
How many itineraries does your company book per year?
What proportion of your company's annual sales are dedicated to Africa?
What level of purchasing authority do you hold for Africa within your company?
How many itineraries do you personally book per year?
What proportion of your personal annual sales are dedicated to Africa?
What is the average length of stay per itinerary booked in Africa?
What is the average length of stay per property booked in Africa?
What is your clients' average spend per night?
What percentage of your business is focused on luxury high end properties and experiences?
Which other travel trade events do you intend to participate in in 2026?
Age demographic of your clients
Does your company have any sales representation or any registered subsidiaries located in Africa?
Please advise how many staff are employed locally
Where is the office based?
Are they sales or operational teams?
Do you currently book through a third party?
Please provide us with the details of which third party you are currently using:
Which countries do you primarily book?
Which countries are you most interested in developing new business?
Which of the below suppliers are you most interested in:
What type of experiences are you most interested in sourcing
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REFERENCES & MOTIVATION

We Are Africa 2026 is reserved for buyers who already bring substantial business to high-end African travel suppliers.

If this sounds like you, let’s get the ball rolling! Simply share the names of three key African suppliers from our guest list, which can be found HERE,  with whom you do significant business (company names only) - we’ll take it from there.

How many times have you personally been to Africa?
Have you attended We Are Africa previously under your current company or in any other capacity?
Company Reference 1
Company Reference 2
Company Reference 3
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TERMS & PRIVACY POLICY

If your application is successful, the buyer commitment fee of £299, excluding 3.25% credit card transaction fee (of which a portion will go to our charity partner, Uthando (Love) South Africa), will need to be paid upon receipt of confirmation from application, this is a non refundable fee and the buyer will only be fully confirmed on to the buyer programme upon confirmation of this fee being paid. You will be hosted in Cape Town, however as per the Terms & Conditions, return flights and transfers to Cape Town are at Buyers' own costs.

 

 

Buyer Commitment Fee Acknowledgement:

I agree to pay the £299 buyer commitment fee, in order to confirm my place on the hosted buyer programme.

 

 

Terms and Conditions Acknowledgement:

By submitting this form, you agree to participate in We Are Africa 2026 under the Terms & Conditions outlined in your contract, including our cancellation policy.

 

 

Privacy Policy Acknowledgement:

Please confirm that you have read and understood This is Beyond’s Privacy Policy regarding how your data will be used.

 

 

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VERIFY AND EDIT

Below is a summary of your application profile. This will only be visible to We Are Africa exhibitors once your attendance has been confirmed and you’ve received your official confirmation email.

Please take a moment to carefully review all the information you’ve provided. If you need to make any updates, simply click ‘Edit’.

Once you’re completely satisfied with your profile, click ‘Details are correct, submit’ to finalise your participation. 

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APPLICATION FORM COMPLETE

Thanks for completing your We Are Africa 2026 application form

What’s next? We are currently working through the forms systematically and hope to come back to you shortly with an update on the status of your application. If we require any additional information to the details you have provided we will contact you directly. Please note: completion of this form does not guarantee your place on the hosted buyer programme at We Are Africa, but will enable us to follow up with you to discuss your interest.

If you have any questions regarding the We Are Africa 2026 show, please feel free to reach out to the team at weareafrica@thisisbeyond.com. 

 

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