APPLY FOR WE ARE AFRICA, NORTH AMERICA

 

We Are Africa, North America is returning stateside for our sixth edition in Utah!

The four-day event will be at the iconic Sundance Resort, Utah, from 6-10 October 2025 and will welcome a cross-section of We Are Africa exhibitors stateside to showcase their product and impart invaluable destination knowledge to a select group of North American buyers looking to expand their business in Africa. 

Do you have a proven track record of creating incredible trips, a little black book brimming with high-net-worth clients and the desire to learn more about the Motherland? Then we want to hear from you. Please complete the following form to apply for We Are Africa, North America.

Please note: completion of this form does not guarantee your place at We Are Africa, North America, but will enable us to follow up with you to discuss your application. Should your application be successful, this form will become your contract as per the We Are Africa, North America Terms & Conditions. 

Got a question? Contact Mary-Kate Hendriks.

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WE ARE AFRICA, NORTH AMERICA 2025

We Are Africa, North America will be a highly immersive and all-inclusive experience. The buyer participation fee for 2025 is £899 and all participants will enjoy the following:

  • Four nights accommodation at Sundance Mountain Resort 
  • One full-access delegate pass
  • Up to 30 pre-scheduled meetings with We Are Africa exhibitors
  • Interactive destination training workshops
  • 11 official networking meals
  • Access to full event programme

 

 

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YOUR DETAILS

     

Address Information
Contact Information
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ABOUT YOUR COMPANY
Which category best describes your business?
Please give a brief personal biography (tell us a little bit about yourself in 50 - 80 words):
Please give a brief business biography (tell us a little bit about business in 50 - 80 words):
What year was your business created?
What is your purchasing authority within your company?
If you are not the person with the direct purchasing authority within your company, please provide us with his/her name and contact details below. Add the First Name, Last Name, Job Title and Email Address of the person that we should contact instead:
Please tell us, on average, how many clients your company handles travel itineraries for per year (a group or an individual count as one). Please provide an approximate number for 2024:
Please tell us, on average, how many clients you personally organise private bespoke itineraries for per year (a group or an individual count as one). Please provide an approximate number for 2024:
Please tell us the size of your company in terms of number of employees:
Please tell us the size of your company in terms of annual sales (as an IC please provide your personal turnover):
Please provide us with the average spend per person per night in your itineraries (excluding flights):
What percentage of your hotel bookings are:
3 star
4 star
5 star
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ABOUT YOUR MARKET
Have you sent clients to Africa before:
If yes, please state the approximate number of clients that you sent to Africa in 2024:
Which African countries are you most interested in developing new business/receiving destination training on at We Are Africa at Sundance? (Please pick 5 countries)
Which of the below kinds of suppliers are you most interested in:
Please list all the relevant travel industry affiliations you have. Please check all that apply or specify in the 'Other' box underneath:
Please specify your host agency:
Please specify your IATA Number:
Please tell us why we should consider the application of your company:
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REFERENCES

 

Only buyers who already produce a significant amount of business for high-end travel suppliers will be invited to We Are Africa, North America. 

Let us know you are eligible by providing us with the names of 3 key luxury suppliers for whom you produce a lot of business, including only their company name - we'll take it from there.

 

Reference Company 1
Reference Company 2
Reference Company 3
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CONTRACT AGREEMENT

 

IF YOUR ATTENDANCE AT WE ARE AFRICA, NORTH AMERICA IS CONFIRMED, THIS FORM SHALL BECOME YOUR CONTRACT TO ATTEND WITH THE NECESSARY TERMS & CONDITIONS IN PLACE.

 

This fee consists of a £899 Buyer Commitment Fee to We Are Africa, North America, plus a £30 credit card transaction fee.

Terms and Conditions Agreement:
Please type your last name to sign this contract:
GBP 929.00
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VERIFY OR EDIT


Thank you for completing your invitation to participate in We Are Africa, North America 2025. Please take a moment to check that the details below are correct, before confirming and submitting your agreed contract.

Please ensure you scroll to the bottom of the page and click 'Details are correct, submit', otherwise we will not receive your form!

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YOUR APPLICATION HAS BEEN SUBMITTED

Thank you for completing your application for We Are Africa, North America 2025.

A member of the team will be in touch to further discuss your attendance. Please note, we receive very high volumes of applications for We Are Africa, North America and there are only limited places available, so please allow some time for your application to be processed.

Please note: completion of this form does not guarantee your place on the buyer programme at We Are Africa, North America, but will enable us to follow up with you to discuss your interest.

If you wish to withdraw your application, please let us know as cancelling upon acceptance will result in a £250 admin charge.

If you have any questions, please contact the team below.

 

Warmest regards,

The We are Africa, North America Team

 

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